Creating an Association Matrix

Join us for a comprehensive 2-hour webinar on "Creating an Association Matrix" to gain in-depth knowledge and practical insights into leveraging this powerful tool for social media analysis. Led by renowned experts Sarah Womer and Kirby Plessas, this webinar will equip you with the skills to unlock valuable connections and insights within social networks.

During the first half of the webinar, Sarah Womer will guide you through the fundamentals of an Association Matrix. Discover the capabilities of an Association Matrix as a crucial tool for social media analysis. Sarah will share her expertise, using a tool-agnostic approach to create an association matrix. Explore the potential of resources such as,,,, and more.

In the second half, Kirby Plessas will demonstrate the practical applications of an Association Matrix with current social network tools. Learn how to apply the Association Matrix to popular social networks, including Facebook, Instagram, Twitter, TikTok, and more. Kirby will showcase real-world examples, showcasing how this matrix can uncover valuable insights and connections within social media networks.